開發(fā)信是外貿(mào)業(yè)務(wù)溝通的重要手段，也是外貿(mào)人的必備技能，但很多外貿(mào)人精心準(zhǔn)備的開發(fā)信，發(fā)出去卻杳無音訊。實踐出真知！以下是外貿(mào)高手總結(jié)的最受老外歡迎的開發(fā)信類型，一起來看看！

(資料圖片僅供參考)

1、提供業(yè)務(wù)價值

｛CONTACT.FIRSTNAME｝

In working with other <>, one of the key issue they’re struggling with is <>

This past year we helped numerous companies to <>, resulting in <>.

If this is something you’re challenged with too, let’s set up a quick call. I have some idesa that might help.

All the best,

{CONTACT.OWNER_NAME}

這封郵件內(nèi)容簡潔明了，內(nèi)容有料，雖然不到100字，但你的潛在客戶可以看到很有價值的內(nèi)容。

2、提供正確疑問

Hello {name}

What would it mean to your top-line revenue if you saw a 70% increase in contact rates, 50% improvement in closes, and 40% increase in quota-hitting sales reps?

Let’s find a few minutes to talk about how InsideSales.com is providing these results to our clients.

I’m avaiable tomorrow {insert 2 times you’re available}. Can we sync up?

如果你想要了解潛在客戶公司當(dāng)前的運營現(xiàn)狀，那么這個開發(fā)信模版對你有幫助。它的特點是內(nèi)容簡短但詳細，還采用了CTA（Call-To-Action）模式，你可以通過給與對方不同的時間選擇，使這封郵件更具針對性。此外，好的CTA模式能夠帶來很好的轉(zhuǎn)化率。

3、提供建議

Hey {Prospect},

Your website’s design is absolutely brilliant. The visuals really enhance your massage and the content compels action. I’ve forwarded it to a few of my contacts who I think could benefit from your services.

When I was looking at your site, though, I notices a mistake that you’ve made re:search engine optimization. It’s a relatively simple fix.

Would you like me to write it uo so that you can share it with your web team? If this is a priority, I can also get on a call.

Regards,

{Your name}

這封郵件從一開始就贊美了客戶的網(wǎng)站，這樣的語句很“吸睛”。然后在贊美之后提出自己的疑問，并給與對方自己的建議和解決方案。大多數(shù)人是無法拒絕對自己有利的信息。

需要注意的是，不要太“耿直”的指出客戶的問題，畢竟雙方的關(guān)系還沒有那么近。所以表達疑問和解決方案的時候建議斟酌語氣。詞來郵件具有針對性，不建議“群發(fā)”。

4、坦誠+認證

Hi（CONTACY.FIRSTNAME),

I’ll be honest, this is not “another sales pitch” from (YOUR COMPANY NAME), I’d like to send you a 2-minute demo video of (VALUE PROP): (VIDEO LINK)

We are (SOCIAL PROOF – WHO’S YOUR INVESTORS, HOW MUCH HAVE YOU RAISED?)and our key customers include (VANITY CUSTOMERS),ect.

One of our core value props is”(VALUE PROP TAGLINE)”and we would like to offer everyone a 1-on-1 with our Customer Success experts to simply discuss best practices(VALUE PROPS).

Who is the best person to speak with about? (Let us know if there’s someone else who heads up those efforts.)

All the best,

CONTACT.OWNER_NAME

這封郵件就是將自己的一切都擺到臺面上跟客戶說，比如告訴客戶你的投資人是誰，目前有多少資金，合作對象是誰等等。

提供一對一的客戶服務(wù)其實是很好的，你會發(fā)現(xiàn)大多數(shù)企業(yè)采購產(chǎn)品會因為對方的服務(wù)讓人滿意。因此，有時候大方提出自己曾經(jīng)合作過的客戶以及成就，更能證明自己的價值，也能提升在客戶心中的份量，這封郵件非常適合那些“難搞”的客戶。

5、趁熱打鐵

Hi (CONTACT.FIRSTNAME)

You recently visited our website and downloaded <>. Did you downlaos the piece just to learn more about <>? Or, are you looking for a cost-effective solution to <>?

I actually did some research on {!Lead.Company}and have the following tips:

-<>

-<>

Have you thought of doing this?

All the best,

CONTACT.OWNER_NAME

互聯(lián)網(wǎng)時代，只要客戶訪問了你的網(wǎng)站，就有他的“痕跡”，如果這時給客戶發(fā)郵件，而客戶有采購意向，你又能提供信息和服務(wù)，成交的概率非常高。

6、劃重點

Hi (CONTACT.FIRSTNAME),

I hope this email finds you well! I wanted to reach out because [explain how we got their contact information and how we relate to them]:talked to a colleague, saw your company,etc].

[Name of company]has a new platform that willhelp (your team at)[organization name].[One sentence pitch of benefits]. We do thidd by:

Benefit/feature 1

Benefit/feature 2

Benefit/feature 3(optional)

Let’s explore how[name of your software]can specifucally help your business. Are you avaiable for a quick call[time and date]?

Cheers,

{CONTACT.OWNER_NAME}

切勿使用大量的文字去描寫產(chǎn)品的功能和優(yōu)勢，因為客戶會感覺雜亂無章，還會分散客戶的注意力，最終導(dǎo)致客戶直接“拉黑”你。

針對這一點，這個模版很有效果，增加郵件的要點有助于讓產(chǎn)品的功能和優(yōu)勢更加突出，也會讓客戶一秒抓住核心要點，不會因為內(nèi)容過長而使注意力分散。

7、抓住痛點

Subject: Bookkeeping sucks, let us handle it.

{name}

Bookkeeping sucks, and you have a business to run.You created CompanyName out of a passion for doing something great,unique,and game0changing.

Not to spend your limitless talents and limited time on day-to-day bookkeeping tasks.

Acuity Complete’s bookkeeping professionals want you to focus your time and efforts on growing CompanyName into an empire; not worrying about whether your books are reconciled correctly.

If your core business conpetency isn’t bookkeeping, let’s talk. I’d love to find out more about CompanyName and how we can help eliminate this headache for you.

Do you have any current issues that we can help answer?

Cheers,

{CONTACT.OWNER_NAME}

通常業(yè)務(wù)員在推銷產(chǎn)品的時候，總是會“自賣自夸”，但卻很少有人能說出為什么自己的產(chǎn)品適合客戶的公司。而這封郵件是關(guān)于抓住客戶痛點并提供解決方案的。

需要注意的是：使用這個模版套在你的產(chǎn)品和潛在客戶身上時，一定要告訴客戶你可以幫他們節(jié)省多少時間和成本。

當(dāng)然，以上模板只是提供一種思路，切忌生搬硬套，大家一定要結(jié)合自己的實際情況進行優(yōu)化，這樣寫出來的內(nèi)容才有可能真正地打動客戶。

寫完郵件后，只能計算好時差熬夜發(fā)送？當(dāng)然不需要！打開蘇維智搜郵件營銷功能，設(shè)置好標(biāo)題、內(nèi)容以及發(fā)送時間，系統(tǒng)會定時把郵件發(fā)送給你的目標(biāo)客戶。

此外，郵件追蹤功能，還能幫你自動監(jiān)測郵件狀態(tài)。你的郵件有沒有被客戶打開閱讀，什么時候閱讀的，閱讀了幾次，閱讀的IP是多少，通通都能看到。

知道了郵件的閱讀情況，我們就能有針對性地制定下一步跟進計劃。

比如你的郵件沒有被閱讀，那么可以適當(dāng)調(diào)整下標(biāo)題、內(nèi)容，再次發(fā)送，當(dāng)做提醒一下客戶；郵件有被閱讀，而且閱讀了多次，但是沒有回復(fù)，那么至少說明客戶對你是有興趣的，這時候可以再追加一封郵件，從不同的角度突出自己的優(yōu)勢。

念念不忘，必有回響。很多優(yōu)秀的老外貿(mào)們發(fā)現(xiàn)，多次跟進后客戶轉(zhuǎn)化率會大大提高。